Sustainable Lifestyle -- C-Newchoice

Date:

May 16, 2022

Role:

Carbon Neutral, Climate Change, Bio-Design, Hands-on Activity

Carbon neutrality has become essential in the face of increasing global warming. However, many people do not realize the unnecessary carbon emissions caused by food waste. This project promotes the concept of environmental protection through a fun hands-on activity, urging people to start with small things to reduce food waste.

Sustainable Lifestyle -- C-Newchoice
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Problem

With global warming slowly destroying the earth, reducing the greenhouse gas emission and realizing carbon neutrality is indispensable. How might we find a way to raise people's attention and start to make a difference in our daily life?

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Goal

This project aims to find a interactive and fun way to promote the idea of carbon neutrality for everyone.

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Limitations

With limited access to public recourses, the branding and promotion part of the project was only mock-up

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Outcome

The project and activity was presented in school, and the Bio-Leather solution I found was easy to produce and work with. My project wins the second place for RIT Bio-Design Challenge of 2022.

The Process

Background

Global Warming is Slowly Destroying the Earth
Carbon Neutral is Vital

Research

We failed to reduce greenhouse gas emissions

According to reports from UN in 2019, our efforts to reduce emissions have failed. This report tracks the progress of each year's emissions reductions over the past 10 years and examines the gap between the expected emissions of greenhouse gases and the emissions that should be achieved. This gap shows no signs of narrowing.

Food waste causes tremendous amount of greenhouse gas to be released

Food waste in the household takes the largest share

If every family can reduce the food waste to zero, we could reduce the food waste by half by 2030.

Data Tracking

I tracked down how I threw out garbage in a week. I collect different types of garbage separately. Among them, vegetable waste is the heaviest.

Current Efforts

Turn wasted vegetable to natural dyes
Environmental protection theme parent-child activities

Synthesizing Stage

Activity Solution

After studied the potential of waste vegetable, I believe that Bio-Leather is a better solution. It is durable, easy to make, and with the potential to make various products.

Journey Map

Prototyping

Bio-Leather Making

Product Using Bio-Leather

Branding & Styles

C stands for Carbon and Choice. N stands for Neutrality and New.
Through my brand, I would like to present to the customers a new choice of life.

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C-NewChoice 2

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Activity & Promotion